Oolka - A customer-led recovery channel for you Bank/NBFC
Oolka is an AI-native credit management platform founded by Utkrishta Kumar, former Chief
Business Officer at Meesho. It is backed by Accel, which led its Rs 130 crore Series A in April
2026, alongside Lightspeed, Z47 and the Meesho co-founders. Oolka has about 1.5 crore
registered users and over 20 bank and NBFC partners. People come to it to understand and
improve their credit score, often to become loan-eligible again.
How Oolka sees what is happening. When a user enters their PAN, they consent to Oolka acting
as their authorised representative, and Oolka fetches their credit report from licensed credit
bureaus. The report shows every loan and credit card they hold, including balances, overdues
and written-off accounts. Our AI agent, Dhruva, reads it, explains in their own language what
is pulling their score down, and lays out a plan to fix it. For a borrower with overdues, that plan
almost always starts with clearing them.
An illustrative journey. A salaried borrower has a personal loan application declined. She signs
up on Oolka and authorises a bureau pull. Dhruva shows her that a Bank credit card, four
months overdue, is the main reason, and explains what clearing it would do for her score. She
asks about her options; Dhruva sets out the settlement and EMI terms the bank has approved,
she chooses an EMI plan, and pays the first instalment in the app. Oolka then tracks her report
until the account updates. Because she arrived with intent, the conversation began with a
willingness to pay rather than resistance.
Why it works at scale. The customer comes to us, often late at night when traditional collections
cannot reach them. With no call centres, cold calls, or scripts, Dhruva provides a trusted space
in the user's preferred language to understand their options and act. This customer-led approach
turns intent into action, enabling borrowers to clear overdues on pre-approved terms while
helping financial institutions recover debt smoothly
